Why We Build From Inside the Industry
The Hesiod thesis in long form. Why AEC software built from the outside fails, and what it means to be embedded at every level — permit desk, job site, back office.
From Hesiod
Thinking
Essays on AEC technology, construction operations,
and the long work of building at every level of the built world.
Building at Every Level of the AEC Stack
How running real contracting businesses alongside software development creates compounding advantages — and why that feedback loop is structurally unavailable to outside-in builders.